Unleash The Power Of Strategic Planning For Medical Affairs Success - Your Guide To A Successful Year
In many companies, January ushers in the start of new Medical or Brand plans. Often, it's been several months since plans were submitted, and the details may have faded from recent memory.
End-of-year reviews are complete, you've had a break, and you return with a renewed focus. It's time to set ambitious objectives for the year ahead. But how do you ensure this is the best year yet?
Take Stock Of Your Where You Are Now:
Ask yourself: Are you brimming with excitement and anticipation for the year to come? Or do you feel overwhelmed and uncertain about your direction and goals? Wondering how to effectively demonstrate the impact of your substantial workload?
Harness The Power Of Strategy And Planning:
I remember a time in Medical Affairs when I felt frustrated with progress. However, I vividly recall when things shifted and I transitioned from feeling undervalued and frustrated to ready to showcase the immense value Medical Affairs brings.
The catalyst? Grasping the distinction between strategy and planning. Taking that clearly thought-out medical strategy and using it to set my goals for the year. That wasn't the only key ingredient. Breaking down the plan into monthly milestones and incorporating regular progress checks kept me firmly on track.
Take time to plan and review your objectives on a regular basis.
The Impact:
Prioritisation became easier, cross-functional collaborations flowed seamlessly. Not only could our Medical Team clearly articulate the value of our external efforts, but that value was also recognised internally. Our strategy was hailed as a best practice by the internal global team, both from a medical and cross-functional standpoint. It was also the first year I confidently managed my budget and was proactive in identifying potential roadblocks, preventing the dreaded Q3 spend conversation.
Embrace The Wolf Medical Approach:
These valuable learnings fueled the creation of the Wolf Medical Strategy Framework.
This step-by-step process guides Med Affairs and brand teams through strategy workshops and one-on-one sessions, empowering them to drive meaningful impact for patients and the organisation.
The framework's steps:
Clarity on overarching objectives:
Define the overarching goals that will propel your team forward.
Stakeholder mapping and gap identification:
Identify your key stakeholders
Identify the gaps you have around your stakeholders, and the gaps that they have in relation to your objective.
Tactic selection and alignment:
Develop tactics that address these gaps and align with your objectives.
Establish clear success metrics:
Define clear measures to track your progress and assess the effectiveness of your approach.
Incorporate regular check-ins:
Schedule regular check-ins to ensure alignment, identify potential challenges, and make adjustments as needed.
Follow our 5 step Framework to build your strategy make sure you regularly review to keep on track.
The Cornerstone Of Success:
Regardless of the meticulous planning you undertake, without regular check-ins to keep you focused, you may miss the early signs of potential derailment.
Take Action Now:
Carve out time in your calendar for regular review sessions and embark on the journey to achieve your objectives and drive impact. This small step makes all the difference. It allows you to reset and focus on the priorities.
Partner With Wolf Medical:
Talk to us about how we can work with you to maximise your capabilities.
If you or your team seek to unlock the full potential of your Medical Affairs capabilities contact us today for a complimentary discovery call.
Whether it is our 1:1 mentoring programme, our group Medical Affairs programme or a bespoke solution, let's work together to make this the best year yet.
