In many companies, January ushers in the start of new Medical or Brand plans. Often, it's been several months since plans were submitted, and the details may have faded from recent memory.

Get our top tips for planning successful medical education. Medical Education is a core activity for Medical Affairs, follow our tips to create successful Medical Affairs programmes that resonate.

The pharmaceutical industry is in the midst of rapid transformation, driven by advancements in research and development, a burgeoning array of treatment options, and evolving data consumption patterns. In this era of change, medical affairs leadership has assumed unprecedented importance, as highlighted by McKinsey's recent report, "A Vision for Medical Affairs in 2030."

Medical Affairs plays a critical role in the pharmaceutical industry, ensuring the safe and effective use of medicines. However, misconceptions about Medical Affairs role and capabilities can hinder its success. Here we share some of the most common misconceptions and provide insights into how Medical Affairs can achieve greater success.

In many companies, January ushers in the start of new Medical or Brand plans. Often, it's been several months since plans were submitted, and the details may have faded from recent memory.

In a recent poll on Linked in 45% of Medical Affairs said demonstrating impact is the biggest challenge for them in 2024. In this article we explain how having clear goals is key to demonstrate impact.